In Japan, there is a beauty culture of "internal and external care". Cosmetic brands are involved in the research and development of health food, and beauty centers have health restaurants
Japanese women are famous for their dedication to beauty. "Don't make up, don't go out" has become their creed. As a result, Shiseido, Kanebo, pola, Gaosi and other world-renowned Japanese skin care brands have been created. The production and consumption scale of Japanese cosmetics is second only to the United States, ranking firmly in the world, reaching 20.3 billion US dollars.

In October, at the invitation of FANCL, our reporter went to Japan to appreciate the advanced and mature beauty culture of this "beauty country" - beauty is not only about skin care and make-up, but also the comprehensive conditioning of "internal and external care". Cosmetics brands not only produce skin care products, but also research and develop health food; the beauty center set up in the brand includes a series of services from high-tech skin test, professional beauty care, product sales to health themed restaurants.

In Ginza, Tokyo, Japan's more upscale shopping district, the 10 story fanclsquare jianyumei complex is located in the heart of the city. This is FANCL's flagship store in Japan, and also a comprehensive building involving all aspects of beauty. There are not only the "no addition" skin care products and cosmetics products we are familiar with, but also many health food products that have not been imported from China. On the 5th and 3rd floors, there are professional beauty consultation and beauty salons. There are instruments for testing skin problems in one minute, as well as the world's leading facial care program. One stop comprehensive service enables consumers to find and solve skin problems in the same building at the same time, which is simple and efficient.

In Japan, many cosmetics brands will set up this kind of special studio. Shiseido, for example, has such a house in Ginza, which is very common in Japan. Unlike other countries, the Japanese don't have a single idea of making brands. They think that as long as they produce products, they will think of all aspects of women's needs.

Make up brands also produce organic xuanmaimi
In Japan's FANCL counters, we are surprised that almost every person who comes to pick up skin care and lotion will purchase a skin care product such as collagen, vitamin E and so on.